“This book offers a strong behavioral yet realistic approach to strategic managerial communications. The wealth of information and experience provided is helpful for seasoned practitioners and new managers equally. I highly recommend this book.” (Silvina Paciencia Bamrungpong) “This is a comprehensive, research-based, full-featured textbook for advanced undergraduate or graduate level managerial communication.” (Abram Anders) “This textbook covers many aspects of communication encountered by a manager and provides sufficient detailed information with relevant case studies that can be used for creating an interactive class session.” (Yvonne Block) “This is probably the best book on Managerial Communication in the market.” (Astrid Sheil) “This is an excellent Managerial Communications textbook. The research based content and approach as well as the web resources provided to students is outstanding. If you want a contemporary, managerial communications textbook that focuses on managerial competencies, uses a strategic approach, and provides research support for all content, then this is the textbook for you!” (Renee Nelms King) “This is a smart text, theory-based, with some good examples and practical tips…” (Holly Lawrence) --Este texto se refiere a la edición hardcover.. Geraldine E. Hynes, PhD, is a professor in the College of Business Administration, Sam Houston State University, Huntsville, Texas, USA, where she has taught business and managerial communication at the undergraduate and graduate levels since 2001. She is also a communication consultant, executive coach, and contract trainer for business, government, and not-for-profit organizations. Her award-winning research has been published in scholarly journals and books in several countries and languages. She provides leadership to her discipline through the Association for Business Communication and was elected ABC president in 2010. Jennifer R. Veltsos, PhD, is an associate professor of technical communication at Minnesota State University, Mankato, USA. Since 2007, she has taught undergraduate courses in business communication, technical communication, visual rhetoric and document design, and research methods; at the graduate level, she has taught managerial communication, proposals, and instructional design. Since 2017, she is also the director of the university’s Center for Excellence in Teaching and Learning. --Este texto se refiere a la edición hardcover.. A Practical, Strategic Approach to Managerial CommunicationManagerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need to be successful in today’s workplace. Known for its holistic overview of communication, solid research base, and focus on managerial competencies, this text continues to be the market leader in the field. In the Seventh Edition, author Geraldine E. Hynes and new co-author Jennifer R. Veltsos preserve the book’s strategic perspective and include new updates to reflect the modern workplace. The new edition adds a chapter on visual communication that explains how to design documents, memorable presentations, and impactful graphics. New coverage of virtual teams, virtual presentations, and online communication help students avoid common pitfalls when using technology.
Good read The book was used. It was actually falling apart when I received it. I was against ordering a used book especially during covid but it was very affordable. Big plus is that the prior renter highlighted all the main points and topics that we covered throughout the course. I would definitely recommend gluing the book back to the binding. It made it super hard to use being detached from the hard cover. Other than the appearance I really enjoyed the book.
Happy customer As promised, on time and brand new book.
No Cengage needed!! This book is for my college class but has been everything I needed it to be.
Rating : 3.1 of 229 Reviewers
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Rating : 3.5 of 218 Reviewers