Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest lecturer on Lancaster University's MA in Rhetoric. --Este texto se refiere a la edición paperback.. Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
the lost art of the great speech by Richard Dowis Over the last two years I have really studied the art of public speaking as I wanted my message to have the fullest impact to the people I serve. I have read many books on public speaking including TEDtalks material, the lost art of the great speech by Richard Dowis, Reading for preaching by Plantinga, Public speaking (Sarah Lloyd) and much more. Most (not all) of the material has been a pleasure to read and I have improved no end. 9 days ago I bought 'Speech writing, the expert guide', and I could not put it down. It is by far one of the most useful books I have read. I am looking forward to using the wisdom found within its pages. If I could recommed one book on public speaking, it is this one.
A must read book for public speakers Great book full of practical guidelines and useful techniques, you learn a lot without noticing. If you are into speech writing, understanding the strategy, persuasion techniques of metaphor and using of rhetoric devices. Simon also provides examples of what not to do, poor communication and execution; highly entertaining.
writing your own, Ideal So much time is saved rewriting and correcting if you are both client and writer saves time rewriting and correcting. Easy to read and of course will save you thousands!
Rating : 3.8 of 172 Reviewers
Rating : 5 of 301 Reviewers