Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas. (Zadie Smith The Guardian) everyone needs to read this book as an act of digital self-defense. (Naomi Klein) A must read for anyone interested in power, politics, technology and the future of our fragile democracies. Zuboff is a brilliant mind who connects the dots like no other. (Elif Shafak New Statesman Books of the Year) Das Kapital of the digital age (Hugo Rifkind The Times) Magisterial, indispensable (Carole Cadwalladr Observer) [It] will surely become a pivotal work in defining, understanding and exposing this surreptitious exploitation of our data and, increasingly, our free will ... essential (Irish Times) An intensively researched, engagingly written chronicle of surveillance capitalism's origins and its deleterious prospects for our society ... This is the rare book that we should trust to lead us down the long hard road of understanding (Jacob Silverman New York Times) Groundbreaking, magisterial ... unmissable (John Thornhill FT) Comprehensive and impassioned ... an important book (Bryan Appleyard Sunday Times) Groundbreaking ... Aiming to apply Marx's account of surplus value in a time when capital is accumulated through knowledge-based technology, she has given us an illuminating critical perspective on the regime of surveillance under which we all now live (New Statesman). Shoshana Zuboff has been called 'the true prophet of the information age' by the Financial Times for her ground-breaking book, In the Age of the Smart Machine. She is now the Charles Edward Wilson Professor Emerita at Harvard Business School as well as Faculty Associate at the Berkman Center for Internet and Society at Harvard Law School. In 2006, strategy+business magazine named her one of the eleven most original business thinkers in the world.. THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEARONE OF BARACK OBAMA'S TOP BOOKS OF THE YEARShortlisted for The Orwell Prize 2020Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The GuardianThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future?Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
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Asusta... Todo el mundo, sobre todo los aficionados de las redes sociales o de las asistentes inteligentes tienen que leer este libro para saber lo que realmente está pasando y lo que se juega.
Magnífico! Opus Magnum.
Here's looking at you, kids... This large book should be read by anyone who still thinks that Google is a Search engine or that Facebook is a social medium. Both corporations are primarily in the lucrative business of selling raw material: us. Our behaviour, interests, locations, habits, personalities, as tracked and measured 24/7. To be parcelled up as data points, metrics, profiles, and sold to other corporations. To enable them to induce us to buy, buy, buy. Now. Here. Advertisers are the core customers and beneficiaries of Google and Facebook, even if 'users' get some benefit from the 'free' services they offer. And, as the role of Cambridge Analytics in the EU referendum indicated, 'advertising' now incorporates sophisticated behaviour modification, not just targetted messages or fake news, but direct emotional manipulation. And so on. All this is detailed by Zuboff. Inexorably. Incontrovertibly. 500 pages of instances, anecdotes, case studies, research reports, backed up by 150 pages of references. A massive demystification. There are minor problems. Far too much repetition of core themes. Some cringe-inducing prose. A 200 page compressed version concentrating on the detailed information would perhaps be more useful. A larger problem is the overall framework of analysis. Zuboff is a professor of psychology and she rightly sees 'surveillance capitalism' as the commercial implementation of B .F. Skinner's notorious behaviourist theory of human activity: that we are only what we can be measured to be seen to be doing. Like lab rats. Against this she counterposes Erikson's notion of human identity as a process of emerging adulthood, of finding one's inward self in autonomy and self-direction. This contrast generates perceptive insights into Facebook's 'Likes' and 'Friends' as appealing to the adolescent (of whatever age) anxiously looking for social confirmation from their imagined community. The Facebook generation is constantly 'on stage' and under scrutiny, but far far more than they realise. Any parent will benefit from chapters on 'Life in the Hive' and 'The Right to Sanctuary', the need for a safe private place like home…. provided you switch off the smartphone and all the other domestic sensors. Zuboff draws out what she sees as the dangers to political democracy and civil society in these developments. But Millenials don't just have identity crises. They also don't have secure jobs. Or affordable rent. Or viable pension options. Zuboff's account of 'surveillance capitalism' is pretty thin on the continuing old-fashioned exploitative capitalism which, after all, underpins Google selling data analytics to advertising firms which sell adverts to companies which sell us shoddy goods profitable enough to prop up the entire ponzi pyramid, with Google's  £532 billion market value and Zuckerberg's personal billions at its monetary apex. How that works is an even larger story, to which, of course, Zuboff has contributed in her previous books.
Rating : 4.3 of 468 Reviewers